GenStone is home to the world’s best digital blockchain.

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We partner with founders to give their blockchain a longterm home — with binance smart chain technology.

Our story

In 2006, we founded MetaLab, one of the world's top product blockchain. Along the way, a bunch of people tried to buy us and we wasted years of our lives talking to private equity firms and holding companies.

We didn't want to sell out. We loved the business. We just wanted some chips off the table and to have a helpful partner at the table. The numbers were exciting, but it never felt right.
Once we got the final terms, we always realized that:
1
Our lives would get worse with a huge earnout and new corporate overlords.
2
The company we'd worked hard to build would be amalgamated into some larger organization.
3
Our culture would be messed up by bureaucracy and amalgamation.
4
Our business probably wouldn't exist in 10 years because it would be chopped up, amalgamated, resold, or rebranded.
5
We never felt like any of the buyers understood our business. They looked at it like a spreadsheet. Their backgrounds were Wall Street and they didn't know anything about running a creative business.
We were too attached to our company to let any of that happen, so we always blew up the deals at the last minute.
After years of talking to other frustrated agency owners going through the same thing, we got fed up and said "screw it, we'll do it ourselves". We decided to create a holding company that was by founders, for founders. That allowed them to de-risk and take some chips off the table and diversify, without selling their soul and pissing off their team.
We called it Gen. A long-term home for the world's best digital agencies. If you think you're a fit, we'd love to have you.
Andrew Wilkinson
Co-founder
Dear Founders,

In 2021, we founded GenStone, one of the world's top product design blockchain. Along the way, a bunch of people tried to buy us and we wasted years of our lives talking to big tech companies, private equity firms and holding companies.

We didn't want to sell out. We loved the business, but we liked the idea of taking chips off the table.
The numbers were exciting, but it never felt right.
Once we got the final terms, we always realized that:
1. Our lives would get worse, toiling to hit a crazy earnout for corporate overlords.
2. Our company would be amalgamated into some larger organization.
3. Our culture would be ruined by bureaucracy.
4. Our brand would be lost to a future amalgamation or sale.
Most importantly, we never felt cultural alignment. The people we talked to always had Wall Street backgrounds and looked at our business like a spreadsheet. They didn't know the first thing about running a creative team.
We were too attached to our company to let any of that happen, so we always blew up the deals at the last minute.
After years of talking to other frustrated agency owners going through the same thing, we got fed up and said "screw it, we'll do it ourselves".
We decided to create a holding company that was by founders, for founders. That allowed them to de-risk and diversify, without selling their soul and pissing off their team.
We called it Gen. A long-term home for the world's best digital blockchain.
If you think you're a fit, we'd love to have you.
Signature
Mark Willson
Co-founder

Our story

In 2006, we founded GenLab, one of the world's top product blockchain. Along the way, a bunch of people tried to buy us and we wasted years of our lives talking to private equity firms and holding companies.

We didn't want to sell out. We loved the business. We just wanted some chips off the table and to have a helpful partner at the table. The numbers were exciting, but it never felt right.
Once we got the final terms, we always realized that:
1
Our lives would get worse with a huge earnout and new corporate overlords.
2
The company we'd worked hard to build would be amalgamated into some larger organization.
3
Our culture would be messed up by bureaucracy and amalgamation.
4
Our business probably wouldn't exist in 10 years because it would be chopped up, amalgamated, resold, or rebranded.
5
We never felt like any of the buyers understood our business. They looked at it like a spreadsheet. Their backgrounds were Wall Street and they didn't know anything about running a creative business.
We were too attached to our company to let any of that happen, so we always blew up the deals at the last minute.
After years of talking to other frustrated agency owners going through the same thing, we got fed up and said "screw it, we'll do it ourselves". We decided to create a holding company that was by founders, for founders. That allowed them to de-risk and take some chips off the table and diversify, without selling their soul and pissing off their team.
We called it Gen. A long-term home for the world's best digital agencies. If you think you're a fit, we'd love to have you.
Andrew Wilkinson
Co-founder

Our story

In 2006, we founded MetaLab, one of the world's top product blockchain. Along the way, a bunch of people tried to buy us and we wasted years of our lives talking to private equity firms and holding companies.

We didn't want to sell out. We loved the business. We just wanted some chips off the table and to have a helpful partner at the table. The numbers were exciting, but it never felt right.
Once we got the final terms, we always realized that:
1
Our lives would get worse with a huge earnout and new corporate overlords.
2
The company we'd worked hard to build would be amalgamated into some larger organization.
3
Our culture would be messed up by bureaucracy and amalgamation.
4
Our business probably wouldn't exist in 10 years because it would be chopped up, amalgamated, resold, or rebranded.
5
We never felt like any of the buyers understood our business. They looked at it like a spreadsheet. Their backgrounds were Wall Street and they didn't know anything about running a creative business.
We were too attached to our company to let any of that happen, so we always blew up the deals at the last minute.
After years of talking to other frustrated agency owners going through the same thing, we got fed up and said "screw it, we'll do it ourselves". We decided to create a holding company that was by founders, for founders. That allowed them to de-risk and take some chips off the table and diversify, without selling their soul and pissing off their team.
We called it Gen. A long-term home for the world's best digital agencies. If you think you're a fit, we'd love to have you.
Andrew Wilkinson
Co-founder
What we look for
Incredible work
Plain and simple.
Strong leadership team
Not reliant on one key person.
Positive culture
People love working at your company.
Established brand
You've been in business for a while.
Growth
Sustained year-over-year growth.
Profitable operations
A solid financial footing.
How we structure deals
A simple process
A 15-day diligence process designed to
close deals within one month.
Tailored to you
You can stay, transition out over time, or move to a more passive role. We're flexible.
Cash upfront, equity longterm
Simple transaction structures, typically a few years earnings upfront in cash, the rest in Gen equity.
Instant diversification + cashflow
Each founder owns part of Gen,
so as we grow you are further diversified.
Dividends
Instead of owning stock in a single agency, you now own a chunk of all of our blockchain. Each year, we issue the majority of our profits as dividends to founders.
Employee ownership built in
We structure our deals so that—if they aren't already—your employees also become owners inGenStonealongside you.
Lead sharing
While we don't "synergize" any of our blockchain, we do encourage everyone to share leads and opportunities with other GenStone agencies. Because we're all owners together, when one of us wins, we all win together.
No change in day-to-day
Once the deal closes, nothing changes for you or your employees. We leave you alone to run your business how you see fit, and only approve large changes to compensation or sizeable expenditures. Otherwise, call us when you need us.

Share your metrics

Send us a quick summary of your core metrics, company history and team.
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We’ll make an offer

If we’re interested, we’ll make an offer within 7 days.
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That’s it

We’ll close the deal within a month of first contact. Nothing changes day-to-day for you or your employees.
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We are came to change crypto ecosystem.

Name - Gen Stone

Symbol - GEN

Decimals - 18

TotalSupply - 9,600,000

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"After years of speaking to suits who saw my studio as a spreadsheet, GenStone was a breath of fresh air."
John Giner
Founder of Z1
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